A scientific-economic experiment was conducted on highly productive black and white cows by the method of analog groups on the basis of one of the best farms of the Vologda region to identify the effectiveness of energy supplement “Avatar” produced by “AgroBalt Trade”. The experiment was conducted on cows in a transit period. Different dose combinations were tested. The effectiveness of the energy supplement “Avatar” on milk production at a dose of 500 g before calving and 700 g after calving was revealed. The economic efficiency of the supplement was 80.92 rubles per cow per day.